branding graphic interior
- French Restaurant
- Ginza Station/ Higashi Ginza Station
- August 2018
- Reinforced Concrete
- Number of Floors
Modern French Restaurant with an Open and Flexible Mind
“Fits” is a modern French restaurant located three minutes away from Ginza station in Tokyo.
“The target customer” is set as a 50-year-old man running a consulting company. The restaurant is not fixed to a specific style or genre, and instead, it offers all different kinds of cuisine and food culture around the world based on modern French cuisine so that it “fits” customers’ needs and wants flexibly. The customers can enjoy the wine from all over the world according to your purpose and the season along with the unique dishes created by chef Sumi, who has the experience of serving for El Bulli.
The main wall inside the restaurant is made from rammed earth, which is often used for houses in the rural areas of Lyon in France. The stones shaped as rice grain are put onto the mud wall, and thus, the extraordinarily symbolic wall has been created.
The pendant lights randomly hanging from the high sailing add elegance to the space.
“Fits” fits customers’ requests and brightens their daily lives in this prestigious area of Japan,
Ginza. We hope the restaurant provide customers an amazing encounter
with a new and inspiring cuisine and culture.